If you are in the B2B domain, chances are that you are skeptical about the importance of social media in business-to-business marketing.
This should not be a surprise. After all, for most businesspersons, social media is blasé and not hot enough to confront the dog eats dog sales environment.
Can an auto spares company be of any value to a Facebook audience?
And why should a lathe manufacturer make its presence felt on Facebook or Twitter?
Apparently such efforts seem to be useless.
But it is not so – by a long chalk.
Increasingly, marketers from different verticals have seen increase in lead generation through social media.
Promoting thought leadership
We all know how important thought leadership is in the field of B2B marketing. It builds trust, enhances appreciation and increases the probability of the consumers making a purchase decision.
As you know, a thought leader is someone whose views are taken to be authoritative.
Expertise is respected, and the views expressed by a specialist on social media get excellent traction.
A person who uses social media to build his/her personal brand in juxtaposition with their company brand can greatly accelerate the success of their business.
Nevertheless, here are a few things an entrepreneur must know when making a brand’s presence felt on social media.
If you are promoting something that is not reliable or authentic, the audience will pick it up for sure.
Make it interactive
Social media is the best platform to have an interactive reach out.
Social media is more of a conversation than anything else. When you engage your audience rather than flooding them with company updates, you build trust and confidence faster.
The best bet to garner a list of your target audience is by visiting a website like Esources.co.uk.
According to an Esources review, “This website has the internet’s largest verified wholesaler’s database with over 150,000 wholesale and dropship listings”.